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65% INCREASE IN DAILY SALES

CATALOG MANAGEMENT

INTRODUCTION

When a new client approached RIPPL Marketing, they shared a candid and pressing concern: their Amazon sales had been declining 20-30% year over year for the last two years, and they couldn’t pinpoint why. Their inventory was well-stocked, listings were live, and advertising campaigns were running. Despite these efforts, they weren’t seeing success. Was it pricing? Third-party sellers? Or something else entirely? Motivated by the challenge, we set out to uncover the root cause and turn things around.

THE CHALLENGE

During our initial strategy meeting, the client shared their story of growth and success both on and off Amazon, but their recent performance painted a different picture. They came to us with over 1,000 SKUs in their inventory—a seemingly well-organized catalog at first glance. However, they suspected that something within their account setup might be contributing to their declining sales.

The client’s main question was: Could we help them identify where the “bleeding” was occurring? With potential issues spanning parentage, inventory visibility, and listing structure, we knew a comprehensive review of their catalog was the best place to start.

OUR APPROACH

After diving into the client’s account, we uncovered a series of missteps within their catalog organization that were likely causing customer confusion and affecting sales. To address these issues, we implemented a targeted plan:

  • Thorough Catalog Review: We compiled a complete list of all SKUs in their catalog, including hierarchical structures and existing parentage relationships. This allowed us to map out how their products were currently presented to customers.

 

  • Identifying Misalignments: Our audit revealed listings missing from parentage groups, products containing incorrect product details, and SKUs with mismatched images and descriptions. We also found incomplete listings, such as size or color variations that weren’t correctly uploaded.
  • Strategic Updates: We ensured all listings were correctly assigned to parent groups, uploaded missing variations, fixed product identifiers, and updated imagery and descriptions to match SKU details. Each correction brought clarity and consistency to their catalog.
THE RESULTS
The impact of these changes was immediate and measurable. Within just 6 weeks:
  • Average daily sales increased by 65%.
  • Advertising ACOS decreased, while CVR (conversion rate) improved.
The client’s feedback was enthusiastic:

“For the first time in a long time, it feels like we’re heading in the right direction.”

By ensuring proper catalog organization and product visibility, we not only solved a longstanding issue but also unlocked the potential for continued growth.
WHY RIPPL?
At RIPPL Marketing, we understand that success on Amazon hinges on attention to detail. Every decision—from advertising strategy to catalog management—can have a ripple effect on sales. Our expertise in diagnosing and resolving these challenges allows us to help our clients reclaim lost ground and drive results.
CONCLUSION
This case study showcases the impact of comprehensive account management. By treating our client’s business as if it were our own, we were able to unlock unprecedented growth and set the stage for sustained success. If you’re ready to take your Amazon account to the next level, let’s work together to make it happen.
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