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300% SALES GROWTH

ADVERTISING

INTRODUCTION

When one client signed up with RIPPL Marketing, they were already running a successful Amazon account. Their products were live, ads were running, and sales were steady. They had previously worked with third parties for occasional listing uploads and SEO enhancements but were ready for complete account management to alleviate the complexities of working with Amazon. That’s where we stepped in.

THE CHALLENGE

Although the account appeared to be functioning smoothly, our in-depth review revealed untapped opportunities within their advertising campaigns. Inecient spending, low impression share, and missed targeting opportunities were holding back their full potential. However, the client wasn’t immediately interested in adjusting their advertising strategy. They were satisfied with their current performance and prioritized adding new products to their catalog instead.

OUR APPROACH

We respected the client’s priorities and initially focused on expanding their product oerings. Meanwhile, we continued monitoring the advertising campaigns and gathering data to build a case for optimization. After months of trust-building and collaboration, the client gave us the green light to restructure their advertising strategy.

Our revamped approach included:

  • Campaign Restructuring: Streamlining campaign organization to improve performance and reporting clarity.

 

  • Bid Adjustments: Optimizing bids for better efficiency and cost-effectiveness.
  • Keyword Refinement: Incorporating high-performing, relevant keywords to increase visibility.
  • Enhanced Targeting: Expanding product and audience targeting to capture untapped opportunities.
THE RESULTS
The results were immediate and dramatic. Within the first 30 days of implementing our new advertising strategy, this company saw a 300% increase in total sales.
 
What previously took an entire month to achieve in revenue was now being accomplished in just one week. This remarkable growth boosted their bottom line and positioned their brand for long-term success on Amazon.
WHY RIPPL?
At RIPPL Marketing, we go beyond simply managing campaigns—we craft strategies tailored to Amazon’s unique ecosystem. With over a decade of experience in PPC and e-commerce, we understand what drives results. From reducing inecient spending to increasing impression share and maximizing ROI, we’re committed to helping our clients thrive.
CONCLUSION
This case study is just one example of how RIPPL Marketing’s expertise can transform an Amazon account. Whether your advertising feels “good enough” or your account is running smoothly, there’s always room for strategic improvements that deliver measurable results. Ready to turn your ripples into waves of success? Let’s make it happen.
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